Calling all NGOs in the Anti-Human Trafficking Sector – Step Up For the NGO Incubator Pitch

Working towards social transformation is never a straight road. The painstaking effort undertaken by all actors at various levels of governance such as the policy-making, enforcement and grassroot levels must work as a cohesive unit to truly tackle the issue of human trafficking in order to effectively eradicate what we now understand to be modern slavery.

This series incorporates classroom style learning of theory and hands-on practice, post-workshop support for participants, ultimately culminating with an NGO Incubator Pitch where the winner will not only receive a tech gadget to help them with their work, but also the much envied opportunity to develop one’s tech capacity through means and platforms provided by TechSoup for a period of one year!

All eligible NGOs will be competing to showcase how they have applied what they have learnt from the workshops – from data visualisation, graphic design skills and video making tools – to help them address gaps and deficits in their campaigns and lobbying efforts.

The NGO Incubator Pitch is an opportunity for NGOs to become more effective whether it is engaging with victims of human trafficking or to create awareness in order to develop better infrastructure for victims of human trafficking.

Download the Application Form
Post-Workshop/Incubator Timeline
Recommended Timeline
Frequently Asked Questions (FAQ)
Consultation Calls

Panel of Judges


1)Who can participate in this workshop?

The eligible NGOs consist of participants from the workshops in this series: ‘Strengthening the Capacity of NGOs working in Anti-Human Trafficking’, and are listed below for easy reference.

  • Alliance of Chin Refugees
  • Amnesty International Malaysia
  • Archdiocesan Office for Human Development
  • Asylum Access Malaysia
  • Change Your World
  • European Rohingya Council Representative in Malaysia (ERC)
  • Good Shepherd Services
  • Health Equity Initiatives
  • Hentikan Pemerdagangan Malaysia (SHUT)
  • Human Trafficking Watch HTW. Republik Of Indonesia
  • ILO Bridge
  • International Women’s Peace Group Malaysia
  • Issara, Embode
  • Kachin Refugee Committee
  • KINDNESS Malaysia
  • MERHROM (Myanmar Ethnic Rohingya Human Rights Organisation)
  • North South Initiative
  • Persatuan Kesedaran Komuniti Selangor (EMPOWER)
  • Persatuan Sahabat Wanita Selangor
  • Project Liber8
  • Rohingya Human Rights Activist In Malaysia
  • SameSkies
  • Sentro
  • SUKA Society
  • Suriana Welfare Society Malaysia
  • Tenaganita
  • Women’s Aid Organisation
  • Zomi Association of Malaysia

2) What does participating in the NGO Incubator Pitch entail?

All participating NGOs will be delivering a pitch to our panel of judges with a focus on techniques learnt from the previous workshops and how they have incorporated it into a campaign. The end goal of the NGO Incubator Pitch is to grow NGOs who need tech support and resources to improve their work.This campaign must be developed and implemented in one or all of these categories:

Category A: Storytelling via still photography
Category B: Storytelling through the use of videos
Category C: A fundraising donor and communication plan

Other conditions of the rules of the NGO Incubator Pitch:

  • The campaign MUST be related to the issue of human trafficking (awareness, prevention, protection and resettlement)
  • The campaign must be a new campaign. This is to ensure that participants start together, and that results of their campaign is fair, and reflective of skills gained from this series of workshops.

3) Is it possible for a few NGOs to pitch together?

Yes, one or more NGOs may collaborate and pitch together with the approval of the Organizer. There is a maximum limit of 3 NGOs per group. However, the prize will be awarded to the Main Applicant as stated in the Application Form. The responsibility of dividing the prize to the partner NGOs will then fall to the Main Applicant.

4) Is it possible for one NGO to submit more than one application?

All eligible NGOs are only allowed to submit ONE application. In the case of a joint application between two or three NGOs, the Main Applicant (as stated in the Application Form) and the sub-applicants (the partnering NGOs) will count as one application, and is not allowed to submit another. This is better illustrated in the example below:


Tenaganita and EMPOWER decides to pitch together and submit a joint-application. Tenaganita is named the Main Applicant in the Application Form. EMPOWER is now the Sub-applicant. Neither Tenaganita or Empower is allowed to submit another application.

5) When will the NGO Incubator Pitch be held?

The NGO Incubator Pitch will be held as per the details stated below:

Date: 30 October 2018 (Tuesday)
Time: 9.30am – 12.00pm
Venue: SEEK Asia

6) How do I register?

To register, kindly fill up this Application Form. Please note that all applications submitted does not automatically qualify as a successful registration.

Please note that there are only space for 8 applicants to pitch during the NGO Incubator Pitch owing to time, space and availability of the judges. Therefore, all applications will be subject to a review and shortlisted applications will be notified and invited to pitch.

The deadline to submit the Application Form to us via email is 15 OCTOBER 2018.

7) What is the format of the pitch?

Every participating NGO will be allotted 8 minutes to pitch. The pitch format is:

  • Sharing the campaign and the goals
  • Techniques used to develop campaign (e.g. canva and data visualisation)
  • Challenges before the TechSoup training
  • Successes and failures
  • Reasons why you want to be incubated by TechSoup

This will be followed by a 4-minute Q&A session by the panel of judges.

All participating NGOs may use powerpoint presentations, handouts or other such props and aids that will help the NGO in making a successful pitch. That said, it is best to keep all props to a minimum so that it does not distract from the actual pitch.

All participating NGOs may choose to send any number of persons to deliver the pitch with the condition that they are listed as contributing members of the team in the Application Form.

7) What is the criteria of assessment?

The judges will be assessing the participating NGOs for effectiveness, impact and relevance with regards to:

  • Application of techniques used,
  • Challenges identified,
  • How relevant is it to the issue of anti-human trafficking in Malaysia, and how it is combating the problem; and
  • The organisation’s potential for growth

Other considerations:

  • The goal of the NGO Incubator is to provide support, resources, one-on-on consultancy with NGOs with the potential to expand their work (awareness, prevention, protection and resettlement)
  • NGOs that are already familiar with technology may not necessarily win as potential for growth is also a significant factor for consideration.

8) How will the campaign be monitored?

All participating NGOs will be required to post their campaign on ONE of these social media platforms: Facebook, Instagram or Twitter. Participating NGOs are required to post content to the specified page belonging to their NGO from 21 to 27 October 2018. These postings will be used as a measure of impact. Postings before or after this period will not be considered in the final assessment by the judges.

The campaign will be monitored for techniques used, impact and engagement. Comments, likes and shares are considered during this process. However, it is not the only consideration. For example, a post may be well put together and the campaign is really well done but due to other factors (perhaps limited following), the post garners lesser response in comparison with a post from a page with a larger following.


SUARAM’s post and Tenaganita’s post are both of equal quality. However, owing to SUARAM’s bigger following on Twitter, their Tweet gets 200 retweets whereas Tenaganita’s post on Facebooks get 30 likes and 3 shares. The judges will take this into consideration when assessing the campaign.

The judges will take into consideration the platform used (including its enabling and limiting features). As shown in the example above, it is not very difficult to get something trending on Twitter. However, it is difficult to get a similar response on Facebook due to its algorithm.

9) Who are the panel of judges?

The panel of judges have been handpicked from various sectors of the tech industry and anti-human trafficking sector.

10) When will the winner be notified?

The winner and runner-up will be notified at the end of the event.


To help you get started, please refer to the recommended timeline below.

WEEK 1 24 – 30 SEPT Conceptualising the campaign

Some points to consider:
1. What are the aims of the campaign?
2. Who is our target audience?
3. What category suits this campaign best?
4. How many and what kind of postings should go up?

WEEK 2 1 – 7 OCT Download the Application Form:
WEEK 3 8 – 13 OCT Create content for your campaign
WEEK 4 14 – 20 OCT Review your content

Submit your application (Deadline: 15 October)

WEEK 5 21 – 27 OCT Upload your campaign on social media

Please note that you will be posting your campaign content online this week and that the Judges will use this as a measure of your campaigns successes, challenges and shortcomings.

WEEK 6 29 OCT Send us your pitch decks!

Deposit your presentations here:

28 – 30 OCT Prepare to pitch – and win!

Consult the Organizers!

Do you have some questions regarding your submission for the NGO Incubator Pitch?

Join the group CONSULTATION CALLS. TechSoup will be putting together two conference calls with the successful applicants in October to address any questions, concerns or tech support that you may require.

What do I need to know about the NGO Incubator Pitch?
27 September | 10:00am and 3:00pm

All About: Implementing the Campaign
11 October | 10:00am and 3:00pm

All About: The Pitch
25 October | 10:00am and 3:00pm

Post-Workshop Support

Move one step closer towards winning the pitch by attending our post-workshop sessions!

These cosy informal mini-workshops function to support the learning process by allowing participants to build, brush up on skills taught in the previous workshops. Take advantage of this unique setting to get 1-on-1 consultancy with speakers – this may very well give you the edge you need to take your campaigns to the next level.

Wait no more and email to secure your seat at the upcoming workshop.

Take a look at our calendar for further details:

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