E-hailing has saved lives around the world – used as an ambulance service for its low price, used as a way to deliver emergency medication, and more commonly used as a safe way to get home to prevent drunk driving.
Kitabisa in Indonesia recently developed an innovative solution merging the two tech products : e-hailing and crowdfunding
An 11-second video showing a teacher swimming across an island where he teaches, went viral on social media. A local nonprofit Insan Bumi Mandiri started a fundraising campaign #perahuuntukpakguru (#boatforMr.Teacher) on the Kitabisa platform to help purchase and give boats to teachers, to enable them to teach on islands in East Nusa Tenggara area.
Following the fundraising campaign, on-demand e-hailing transportation company GRAB donated 2 boats (approx 150 million rupiahs or USD15,000) to the campaign, bringing it to a total of 528 million rupiahs (approx USD40,000).
The two boats were painted with GRAB’s bright green logo and color – a creative display of positive social impact and brand enhancement. The first of its kind in the country, it has attracted attention from the philanthropic and corporate sector.
“Since the GRAB donation, Kitabisa has been approached by various companies reaching out to do similar events,” adds Vikra Ijas, Chief Marketing Office for Kitabisa.
