A powerful digital campaign can make or break impact on its audience.
Recognizing the importance of good storytelling skills, our Taiwan Partner NGO, Frontier Foundation Taiwan, organised a series of storytelling workshops facilitated by media practitioners Wang Jian-Xiong, Program Director of PeoPo of Public Television and Huang, Zi-Ming, Director of Photography of Chinatimes.
The training focused on basic but often overlooked skills – digital photography and videography, how to develop a storyline and align it to an organization’s advocacy campaign, ways to increase social media fan base, and how storytelling can be used to create emotional appeal, either leading to an action or donation.
A total of 104 participants representing 89 local nonprofits attended the workshop that was co-funded by Microsoft Taiwan and Taiwan Network Information Center.
These digital skills were put to the test leading up to International Day of Persons with Disabilities on 3 December 2016. Nine NGOs participated in a week-long campaign, developing either a photo or video campaign, creating awareness on disabled issues, cross-posting and promoting their campaigns across all 9 NGOs. Many NGOs used a donated video editing software Power Director of Cyberlink to complete their videos. The campaign garnered an audience reach of 79,566.
Below are the two videos created by the participants of the workshop:
To learn more about Frontier Foundation’s work, visit their website.